Social media and new technologies have become critical to recruiting and candidate lead generation strategies. These tools enable the immediate, relevant interaction that is essential to building one-to-one candidate relationships. More than three billion subscribers use mobile devices. Text message traffic recently surpassed that of traditional voice calls in the U.S. The majority of your candidates carry a mobile device everywhere they go, and it is most likely their preferred means of communication. How do you make mobile technologies and social media tools an effective part of your recruiting effort?

In this session, we’ll shed light on mobile technologies and Web 2.0 recruiting through insight from two leaders in the business: Salesforce.com and Microsoft. Scott and Mike demonstrate how Salesforce.com is taking advantage of recruit2mobile and the mobile platform to extend its brand and increase its pipeline of candidates. Marvin Smith of Microsoft Entertainment & Devices will share insight from his organization’s experience in building the Talent Community initiative within Microsoft's Entertainment & Devices (E&D) Division ($8.5B & 10,000 employees). He will be joined by Jobs2Web, a Minneapolis-based firm that developed the technologies utilized to launch the talent community.

About the Speakers
Scott Morrison, Director of WW Recruiting Programs and Technologies at Salesforce.com: Scott is a self described "evangelist" and candidate lead generation practitioner, who built the recruiting programs, operations/technology and infrastructure to scale Salesforce.com from 700 employees when he joined in 2005 to over 3,500 worldwide employees today. Scott has over 17 years experience across the recruiting and marketing continuum with a focus on recruitment marketing, technologies/operations, strategy and programs execution on both the client and recruitment communications agency side. http://www.linkedin.com/in/scottymojo

Mike Galyen, Cofounder at recruit2mobile: Mike cofounded recruit2mobile with over 15 years of experience in software, recruiting and talent management. He's worked with some of the largest employers in the world to help build competitive workforces including Allianz, Adobe, BP, California Pizza Kitchen, Disney, Electronic Arts, Kaiser-Permanente, Microsoft, Plantronics and Thomson/Reuters. He's held various senior management roles throughout his tenure in the industry at Authoria, Hire.com, Bernard Hodes Group (an Omnicom agency) and DS&E (now TMP Worldwide).
http://www.linkedin.com/in/mgalyen

Doug Berg, Founder and Chief Innovation Officer :  Jobs2Web Inc. and is an expert in online recruiting strategies. Doug has worked with hundreds of companies to leverage the internet for recruiting on the web, and is a pioneer in the interactive recruiting industry. Prior to Jobs2Web, Doug founded techies.com which was a leading technology career site which had nearly 1 million IT professional members nationally, and won PC Weeks number 1 career website in 1999. Doug was also founder and CEO of Quantum Consulting & Placement a Minneapolis based IT consulting and placement services company. Doug is frequently quoted in the press on workforce and career related trends including major publications such as the Wall Street Journal, Fast Company, Business 2.0 and is a featured speaker/presenter at HR and technology conferences, and holds an honorary Doctorate Degree from Capella University.

Marvin  Smith,  Talent Community Development:  Prior to joining Microsoft, Marvin was in corporate recruiting/recruiting leadership with several early stage and developing technology organizations. Marvin's corporate recruiting was built on a foundation of two decades of middle and senior level search serving high technology and manufacturing firms. He was a principal with 3 different firms. Marvin has a BA from Pacific Lutheran University.